LATINA-OWNED AND OPERATED BEAUTY BRAND
LO NUEVO
Morenita Lotería Bag
$25.99
We're so excited to finally have our Morenita Loteria Bag available on our site! We've been working on her since last year! We wanted to create a bag perfect for...
Hola Beautiful Lipstick Kit
$34.99
Shop our best-selling shades AND get our super cute Hola Beautiful Bag! Choose one lipstick of your choice. Kit includes 1 lipstick and 1 Hola Beautiful Bag. BAG DETAILS 8 inches x 10.5...
"Boss Moves" Holiday Kit
$59.99
Regular price
$66.00
Look like a BOSS in our new shades in Empresaria and La Patrona. Feel like a real empresaria (aka boss b*tch) in this rich true blue-based red. You're the patrona of your own life...
Empresaria
$18.00
Feel like a real empresaria (aka boss b*tch) in this rich true blue-based red. Our Cremosa Matte Lipstick line is perfect for everyone! This creamy lipstick is full coverage and glides on...
La Patrona
$20.00
You're the patrona of your own life and destiny. Make it happen in this deep berry rose shade. Our Qué Matte Liquid Lipstick formula delivers highly saturated, full-coverage color that glides on smooth...
Que Matte Liquid Lipsticks
Luchadora
$20.00
Because todas somos luchadoras. We are all badass mujeres and people striving for a better tomorrow for ourselves, our families and our people. Feel extra fierce in this vivid true red shade and kick some...
Amor Eterno
$20.00
Look extra AF as El Divo himself in this lovely deep red shade. “Tarde o temprano estaré contigo para seguir amándonos” - Juan Gabriel Our Qué Matte Liquid Lipstick formula delivers highly saturated, full-coverage...
Maria
$20.00
From María la del Barrio to Maria from West Side Story, we love all our Marias! This rich, brick-toned nude color looks great on all skin tones. Once you try it, you’ll...
Selena Forever
$20.00
This color gives us Selena vibes. It takes us back to that iconic jumpsuit from her last concert. Look forever bella/x just like Selena in this shade! Our Qué Matte Liquid Lipstick formula delivers highly...
CREMOSA MATTE LIPSTICKS
Empresaria
$18.00
Feel like a real empresaria (aka boss b*tch) in this rich true blue-based red. Our Cremosa Matte Lipstick line is perfect for everyone! This creamy lipstick is full coverage and glides on...
Mija
$18.00
Mija: A word of endearment we use to refer to our daughters, homegirls, nieces, and other loved ones. Our shade in mija is a soft reddish-tan shade. Our Cremosa Matte Lipstick line is perfect...
Rosita
$18.00
This shade reminds us of our sweet and lovable tias or abuelas. Rosita is a muted rose shade, perfect for every day. Our Cremosa Matte Lipstick line is perfect for everyone! This...
DÍmelo
$18.00
DÍmelo asi...tell it to them straight in this deep burnt red shade. Our Cremosa Matte Lipstick line is perfect for everyone! This creamy lipstick is full coverage and glides on so smooth...
